The Fast Food Mafia

Johnny Rockets' advertisement pictures

 This advertising poster is mostly located at the chain restaurant, johnny rockets throughout the United States and expanding.The reason why I chose this picture is because first, it tells us how a bottle of coca cola used to cost only 5 cents!!!! We all know the currency value is different than from before, but still 5 cents is a pretty chocking price. And also the fact that they are using the “summer” theme to direct to the audience, which is always helpful because people relate summer with fun, relax, laying on the beach and just having a good time. I like the tactic they used because it is like saying; “thirsty? Drink coca-cola!!” But what about water??? People can still drink water when they’re thirsty or even natural and healthy juices for summer time, not just soft drinks, in this case coca cola. Thats a good reason of why people specially kids are drinking more and more coke everytime.   

Give or go!!!

This link will lead you to watch a funny commercial about fast food. Despite the fact that the video is funny because of their love and fight scenes it is very frustrating to actually compare this type of selfish behavior to regular people. It could be true that some people, specially young adults would behave somewhat like the couple, but I personally disagree with the fact that the commercial is taking it to the extreme making people actually believe that they’re food is so good that they would even fight with their loved ones for it. A strong message like this would definitely encourage more and more people to have a taste of the advertized food probably just to experiment if the effect is really that strong on people.

If You Are A Man.... You Have To Eat Meat???

http://www.youtube.com/watch?v=vGLHlvb8skQ

This link will lead you to a video that basically states that; men must eat meat.

In this commercial, Burguer King is portraying groups of men singing and marching through the streets proclaiming taht meat, Burguer King, is teh real man food. We can see how in this commercial the company is associating masculinity with eating Burguer King. The message this is trying to send is that in order to be a "MAN" you must eat like one, and teh best place to do this is at...... Burguer King!!!! I actually asked my brother if he truly feels like this, if he needs to eat "strong" food in order to promote his inner status.... He said " not exactly, but us weird to see a guy eating light stuff... a true guy eats like a man." He didn't exactly answer my question but in other words he said yes, that's a man stereotype, too bad that there might be a lot of youngsters that will be carried away with this commercial, some because tehy want to improve their "manly" image.   

Coca Cola's drinking policy???

Coca Cola, nown for being the leader brand in sodas worldwide, used this ad to promote the consumption of soda in babies. Stating that it will increase the chances of "fitting in" to society during the pre-teens years of the child. But, there's no such thing as drinking coke to fit in or be popular in life. If people who started drinking sodas when they were teenagers, developed sings of diabetes and obesity at an early age, imagine if parents started to give soda  instead of milk to their babies, more people will be affected by these diseases, earlier.

Companies want to make profit. They don't intent to sell us products that will benfit our bodies, it's and inevitable chain; they sell because we buy, we buy because they know how to sell, regardless the product. They are so good in selling and advertising, that even this absurd message in the poster above might have caught up cusomers attention.

Images like these, are the ones that we as citizens, specially customers, should pay a great amount of attention to. Not just reading it, but analizing it, to realize if the consumption of soda at early ages is truly "beneficial" to babies, which is not really the case.   

  

What we see, is not really what it is....

Around the world, people are daily consuming fast food. They have various motives, to please each ones necessities, but, as I went through research I realized that advertising is also a very influential factor in persuading the consumers to buy them. Different cultures, ways and techniques, but they all have the same focus, making the product, or the company, look good. This is the reason why, my theme project for the next weeks, will be analyzing fast food restaurants advertisement. I will describe how fast food commercials have change and advanced through years, sending messages to families that are beneficial to the company’s image, but are not exactly the truth.

We live surrounded by ads. In my way to school, I always look at the dollar menu posters, pasted on the buses sides, on the subway walls and inside the trains, without mentioning the countless times fast food restaurants commercials are aired on TV everyday, which in comparison with old ads, have change in many ways, but have kept the persuasive idea of “you will love this food”. That is why I found myself interested in fast food ads, they have become part of what we see, hear and live with, but, there is more behind the ads the companies present us.

In my project, I hope to inspire the readers by encouraging them to not just eat the food they are “happily” presented by ads. I would like to make my readers analyze the content of the food before they consume it, keeping in mind that commercials show the “good” and beneficial side of their products, but never the consequences of the consumption.