http://www.youtube.com/watch?v=vGLHlvb8skQ
This link will lead you to a video that basically states that; men must eat meat.
In this commercial, Burguer King is portraying groups of men singing and marching through the streets proclaiming taht meat, Burguer King, is teh real man food. We can see how in this commercial the company is associating masculinity with eating Burguer King. The message this is trying to send is that in order to be a "MAN" you must eat like one, and teh best place to do this is at...... Burguer King!!!! I actually asked my brother if he truly feels like this, if he needs to eat "strong" food in order to promote his inner status.... He said " not exactly, but us weird to see a guy eating light stuff... a true guy eats like a man." He didn't exactly answer my question but in other words he said yes, that's a man stereotype, too bad that there might be a lot of youngsters that will be carried away with this commercial, some because tehy want to improve their "manly" image.
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